I can't summarize, you have got to read it...

"Our solutions to improving voter contact cannot repeatedly be to replicate what we have done in the past on a larger and more coordinated scale (basically, what we did in 2004). Our current methods of voter contact are not influencing many voters, are not helping us in partisan self-identification, and are not helping us in ideological self-identification. As time goes on, these methods will only become even less effective. As a result of the changes in the public sphere, we need to find new means of voter contact that address our new reality. The only way that is going to happen if the party moves away from mass-membership, institutional based campaigns which do not reflect how people live and participate in political discourse, and toward a much greater focus on campaigns that are driven by individuals who hold influential positions within small social groups. This is neither strategic, choosing one plan over another, nor moral, choosing one value over another. Instead, this is ontological, recognizing that one reality has replaced another. For a detailed proposal on how to proceed in the new reality, I have reproduced Karnes's entire paper in the extended entry."

http://www.mydd.com/story/2005/2/21/18279/6244